Keynote - Towards Zero and Beyond: Rethinking Value in the Global Agrifood Chain
November 6, 2025 8:45 AM
Simon Boas Hoffmeyer is an internationally recognised leader in sustainability strategy, reporting, and innovation across global food and beverage value chains. He is the architect behind Together Towards Zero and Beyond - Carlsberg’s next-generation strategy connecting regenerative agriculture, resource efficiency, and circular packaging to growth, competitiveness, and climate resilience. His work demonstrates how global brands can embed sustainability at the core of commercial decision-making, aligning shareholder value with social and environmental impact. In his keynote address, Simon will explore how consumer-facing companies are redefining value in the global agrifood chain - moving beyond traditional corporate responsibility to embed climate-smart practice across sourcing, production, and distribution. He will highlight how Carlsberg is working hand-in-hand with farmers, suppliers, and research partners to pioneer regenerative barley production, promote water stewardship, and reduce resource intensity while maintaining profitability and product quality.Challenging conventional thinking, Simon will discuss the shift from offsetting to insetting - building solutions directly into supply chains - and from “net zero” rhetoric to net credible action. His address will provoke fresh ideas on how Australian agribusinesses can leverage collaboration, transparency, and technology to position sustainability as a driver of growth and resilience.Simon’s message is clear: climate-smart agriculture is not a cost - it’s a catalyst for innovation, competitiveness, and long-term value creation across the agrifood system.
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